ALAA — An AI-Generated Sport Commercial

A spec commercial entirely crafted with generative AI tools, exploring the future of sport storytelling through cinematic visuals, motion and sound design.

ALAA is a fictional sportswear brand created for creative and demonstrative purposes. This project showcases how artificial intelligence can be integrated into the commercial production workflow — from concept to final cut — while preserving cinematic language and brand identity.

Concept, Direction: Franck Yannick Gueye — AI Production: Cinextras Production

Format: Spec Commercial / AI-Generated

Year: 2026

Location: Barcelona, Spain